What to Consider When Creating a Website

If you’re considering setting up a website, it is best to think about it from the user’s perspective. What will they want to see? How will they want to interact with it? If a website is not user friendly, it will not be useful as people will leave before accomplishing the tasks you wish them to, such as making a purchase.

The Top Five Things Users Want from a Website

1. A good first impression

Have a great landing page that will capture the user’s attention and make them want to stay. When people click on your website or are lead there via a link, the first thing they see needs to be appealing and easy to use.

2. Easy to use

Having a clearly defined menu and search bar that helps the user find exactly what they need can make a huge difference. People of all technological abilities need to find it simple to use. Try having friends and family use your website to help identify any issues.

3. High performance

The longer it takes pages to load, the more likely people are to lose interest and leave. Also, if it takes more than 3-4 steps to get to any one point, try to find a way to reduce the steps. The less clicks to accomplish a task, the better.

4. Platform Integration

From your website, people want to be able to see if you are on Facebook, Instagram, LinkedIn etc and vice versa. Having all of your platforms integrated and portraying the same brand and tone will build trust.

5. Make your website responsive

You want your website to be scalable so that your content will scale appropriately for use on mobile devices. Pictures, content and text should be fully visible from any device. If your website is difficult to navigate on a phone, users may just go somewhere else that is mobile friendly.